Bailey Sarian

Bailey Sarian gained popularity on YouTube for her Murder, Mystery and Makeup series, in which she pairs tutorial videos with the storytelling of true crime events.

Bailey Sarian is a popular Youtuber, Instagram personality and overall social media celebrity. She became widely known when she started the Murder, Mystery and Makeup video series on her YouTube channel. Sarian also gained popularity on Instagram for her beauty and makeup-related photos and videos.


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A post shared by Bailey Sarian đź’‹đź’„ (@baileysarian)

Early Life

Bailey Sarian was born on 26 November 1988 in California, United States of America (USA). She belongs to the Anglo-North American ethnicity. Her religion is Christianity. Sarian graduated from Paloma Valley High School in Menifee. It is unknown if Sarian attended a university or college after high school.


There is not a lot of information about Sarian’s family or their background, as she seems to keep her personal life private. However, Bailey has uploaded some YouTube makeup videos which feature her mother, Cindy Sarian.

Bailey has an elder sister, Ashley Savian, and a younger sister, Madison Malmberg. Madison is currently married to Nick Malmberg, whom she has a son with.

Love life

Bailey is currently engaged to tattoo and graffiti artist, Fernando Valdez. They met when Sarian was 25 years old in December 2013. Valdez gave Sarian her first tattoo and he won her heart by painting her name in graffiti. The couple got engaged in 2017. It is yet to be confirmed if the couple has tied the knot already.

Valdez grew up in Southern California. He lived in gang-infested neighbourhoods that were characterised by tattoo art, graffiti style paintings and Native American-inspired art.

He was also introduced to many different cultural traditions, such as punk rock, hip-hop and other culturally inspired movements. Valdez developed a passion for graffiti and art at a young age. He uses art to express his emotions, feelings and creativity.

His work gained a lot of acknowledgements due to its unique designs and culturally inspired backgrounds. Valdez has received various opportunities throughout his life and has worked on numerous projects. He has worked for some of the most famous enterprises, such as Disney, Universal Studios, Adidas, Vans and Tommy Hilfiger among others.

Fernando has also featured in some of Bailey’s YouTube videos, in which she does his makeup.

Age, height and more

Bailey is currently 33 years old. Her height is five feet eight inches, and she weighs approximately 132 pounds (lbs). Her body measurements are 32-26-32. Sarian’s shoe size is eight (US). She has dark brown hair and hazel eyes, which is a perfect complement to her stunning personality.


Before starting a YouTube channel, Sarian used to work as a makeup artist for commercials, weddings and music videos. She also worked for popular makeup brands such as Urban Decay and Sephora.

However, Sarian allegedly grew tired of working in the sales part of the beauty industry, so she decided to transition into a social media career.

Bailey started her career through different social media platforms, such as YouTube, Instagram, Facebook and more recently, TikTok. She launched her YouTube channel in January 2013 and uploaded her first video in September 2013. She primarily failed to gain many subscribers, and her videos hardly garnered views. However, she continued to upload content and her channel later gained popularity in 2019.

Sarian started a series known as Murder, Mystery and Makeup on 15 January 2019. In the series, she tells true crime stories while doing a makeup tutorial. This soon became the most popular series on her YouTube channel.

The Murder, Mystery and Makeup series is also one of the biggest contributing factors to her channel’s vast growth. She has uploaded over 90 episodes in this series on her YouTube channel. Each episode of the series averages around two million views. Over time, she has gained more than five million subscribers, with over 300 million total channel views.

Bailey is also quite popular on Instagram, where she shares pictures and details about her personal life. Sarian currently has over two and a half million followers, while she only follows 1 400 people. Furthermore, she recently launched a TikTok account, which currently has over a million followers.

Net Worth

As at 2021, Sarian’s alleged current net worth is approximately $6 million. Her major income sources are sponsorships, merchandise, collaborations and her YouTube channel.

Earnings from YouTube

According to Influencer Marketing Hub, a YouTuber receives between $3 and $5 per thousand video views, or an average of $18 per thousand ad views. Longer videos have the potential for multiple ads. As Sarian’s videos are over 30 minutes long, her videos contain numerous ads. Monetized ad views usually tend to make up 40 percent to 80 percent of the total views.

SocialBlade also reported that Sarian’s YouTube channel receives approximately 38 million views a month. Taking all the above factors into consideration, the calculation is as follows: $0.018 (per ad-view), multiplied by 38 million (views per month), multiplied by 60 percent (average monetized ad views). This means that Sarian earns a total of approximately $410,400 a month.

This means that Sarian earns approximately five million dollars a year from her YouTube channel.

Earnings from collaborations

Popular makeup brands such as Estate Cosmetics and IPSY have collaborated with Sarian. She had the opportunity to launch her own eyeshadow palette with Estate Cosmetics in August 2020. In addition, Loud Lacquer also collaborated with her for a murder mystery-themed nail polish. Sarian has shared pictures of herself wearing the nail polish on her social media accounts.

Even though this information has not been made public, it is assumed that these collaborations have earned Sarian a generous amount of money.

Earnings from merchandise

Sarian launched her own merchandise with the popular merchandise company, MerchLabs. Her merchandise includes hoodies, T-shirts, sweatshirts, stickers, makeup bags and custom wallpapers, among others.

She also recently launched her Dark History Collection. However, fans can only buy four products in this collection. Fans can buy a T-shirt for $28, a hoodie for $55, sweatpants for $35 and a sweatshirt for $40.

What is the inspiration behind Murder, Mystery and Makeup?

In a 2020 interview with Allure, Sarian talked about her first video regarding Chris Watts. She created the video as fans requested her to talk about it. The Watts story was the first story Bailey investigated in detail and was fascinated about. This specific video received more than 100 000 views in 24 hours of it being published.

Bailey also revealed in the interview that her mother, who was a 911 dispatcher, used to take her to work when she was a little girl. She was captivated by different incidents which took place in the police department. When people called 911, Bailey would listen to their complains through headphones. Sarian claimed that this fuelled her interest in crime stories.

Bailey admitted that making these videos all the time can be very tiring. She needs to spend a lot of time on research before filming the video. Sarian also revealed that she has hired a research partner to help her with the work. She stated that the crime stories can have an effect on her, so she takes a break from them every now and then.

Sarian uploads Murder, Mystery and Makeup videos every Monday and other videos on Saturdays. Most of the victims in the series are women. Bailey revealed that she hopes that the videos will help spread awareness about the constant abuse and crimes which are committed against women.

Facts about Bailey Sarian

Bailey’s oldest video on her YouTube channel, which she uploaded in 2014, is about her foundation, contour and highlight routine. The video has over 320 000 views.

Sarian is described as a wanderlust, as she has been to multiple foreign countries.

In addition to her YouTube channel and Instagram account, Bailey has her own subreddit. Her Reddit account currently has over 9 000 subscribers.

As Bailey’s birthday is in September, her star sign is Sagittarius. In 2016, Sarian sued L’Oreal for using her image without her permission. Bailey revealed the details regarding the court case in a YouTube interview with “ItzKeisha”.

Bailey has a pitbull named Saint, who has his own Instagram account.


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A post shared by Saint (@saint.the.pitbull)

Bailey participated in multiple sports during her childhood, such as tennis, gymnastics, soccer, volleyball and cheerleading among others. She was also part of a bowling league. In addition, Bailey used to play the piano and violin.

Sarian adores the movies Uncle Buck, The Wizard of Oz and Home Alone. When it comes to music, Bailey prefers the bands Bad Religion and NOFX.

Her first job was as a lifeguard. She then moved on to work at a smoothie company, before becoming a photographer. In addition, Bailey worked at Best Buy for two years, Sephora for five years, and then Urban Decay for a year.

Lastly, when Bailey was in eighth grade, she had a diary in which she wrote about her dream to one day have a YouTube series.