Can you change the name of your Etsy shop?

It is possible to change your Etsy shop name before and after your shop has gone live by following a few steps in the Shop Manager panel.


Etsy is an online platform that connects sellers to customers through their usernames, shop names, and preferred names.

Shop names and preferred Etsy shop names can be changed as long as you have the “Shop Manager” panel available on your profile.

The different types of names on Etsy

Etsy is a popular online platform that connects sellers and buyers. This platform is especially popular amongst small business owners who want to grow their business and connect with a wider customer base.

However, there are a few types of names that represent and identify you on Etsy, including your username, shop name, and preferred name.

Your username is the only one of your Etsy names that cannot be changed and is the name you use to sign up to the platform with.

Your shop name is the most closely related to your business and your preferred name, which can help customers and friends find you, and it can be changed.

Can you change the name of your Etsy shop?

If you are a seller on the Etsy platform, your shop name will represent your business. This name also becomes the website address for your shop by which customers can find you, which makes it an extremely important aspect of your Etsy business.

Since Etsy is such a popular site for small businesses, shop names often have to change after a while, as business evolves and the types of products, types of customers, brands, colours, and the personalities of stores on the platform constantly grow and change.

Your shop name on Etsy can be changed once you have opened it, as long as you have access to the Shop Manager panel of your Etsy account.

Once you have access to this panel, there are only a few steps to follow and rules to abide by to enable you to change the name of your Etsy shop.

How to change your Etsy shop name

Once you have access to the Shop Manager panel of your Etsy shop, the process to change your shop name is quite simple and can be completed from any computer by following these steps:

Step Action
Step 1: Visit the Etsy website Visit and sign into your account
Step 2: Select the Shop Manager panel Click the “Shop Manager” button in the top right corner of the screen to open the dashboard
Step 3: Go to your Settings Select the “Settings” option from the menu on your dashboard
Step 4: Go to Info and Appearances Select the “Info and Appearances” option from the menu
Step 5: Change the shop name Click on the “Change” button next to the “Shop name” heading
Step 6: Save your changes Type in your new shop name in the blank box and click the “Save” button underneath the box

Rules for you Etsy shop name

When you are deciding what to change your shop name to, or if your shop name does not want to change, it is a good idea to review Etsy’s rules for shop names on the platform. Some of these rules  are:

  • The name cannot exceed 20 characters
  • Your name cannot include punctuation or spacing
  • Your shop name must be appropriate for the platform
  • The name of your shop becomes your shop URL
  • Your old shop name cannot be reused once you have changed the name

These factors should be considered carefully before you go through the process of changing your name and implementing, and being aware of them should ensure that your change is successful.

Timeframe for Etsy shop name changes

There is no particular timeframe in which changes to your Etsy shop name need to be made, which means that you can change your shop name at any time. However, there are certain limitations to the amount of times you can change your shop name.

These include:

Shop status Number of name changes

Before the shop is live

You can change your shop name as many times as you like.

After the shop has gone live

You can only change your shop name five times. Thereafter, you will have to file a special request with Etsy for the name change.

Final thoughts

Etsy is a popular online selling platform for small businesses to reach new customers.

As a result of growth, businesses often have to change their shop names on the platform, which is possible in just a few steps and is only subject to a few basic rules and a limited timeframe at certain points.