Did bareMinerals change their colours?

bareMinerals has diversified its range by adding a wide selection of shades to the product range, in an effort to accommodate makeup enthusiasts of various skin tones and ethnicities.

bareMinerals launched 12 new shades of foundations in 2017, in an effort to broaden its offering to makeup users of various skin tones. The brand now has 30 different shades which have been created to cater to different types of skins. bareMinerals has even created a Foundation Finder on its website, which aims to simplify matching the correct colour to the person.

Customers are able to take a simple quiz, which asks them about their skin type and whether it is dry, oily or a combination. Customers can then determine their undertone using the tips provided, before completing the quiz by stating if they would like full, medium or light coverage.

According to the bareMinerals website, “At bareMinerals, we believe you can order foundation online without stress or guessing (or disaster). And since we’re all about natural-looking makeup, we know how to match foundation to keep you, well, looking like you. That’s why we developed The Foundation Shade Finder, a stress-free way to navigate our collection of skin-improving foundations.”