Does Facebook pay for videos?

How Facebook video content creators can make money through in-stream ads in their videos, and how Facebook pays them a certain percentage through their generated ad revenues.


Video content creation is an exciting activity that has shifted from just recording content and airing it or keeping it for yourself. Video content creators now have a variety of online video content creation platforms for them to showcase their skills and talents to, for big online audiences to watch.

Social media platforms such as Facebook have offered video content creators a space to showcase their content, while also making money from it. Although, it will not be coming directly from Facebook itself, but from the different ways video content creators can use the platform to monetize their video content.

Facebook videos

Just like other social media platforms such as Tik Tok, Instagram and YouTube, Facebook offers video content creators the opportunity to monetize their video content on the platform through different avenues. It has taken on some of the video content tools that were offered by platforms that specialized strictly with video content creation by users on the platforms.

As these started to entice users through making earnings for creating content, Facebook has also joined in on offering their users who are video creators the same thing by opening up channels to make this possible for their creators.

Does Facebook pay for videos?

The only way you can get paid by Facebook for videos, is through earning from the in-stream ads that feature in your videos. In-stream ads will aid eligible video creators to make money by including short video or image ads in their qualifying videos.

Facebook will offer video creators a portion of the revenues they generate from the video ads that will be shown to their Facebook community viewers. The catch will be that viewers will need to watch the ad until it ends to continue watching the creators’ video, which can be a disadvantage should a viewer not be interested in the ad and consider it to be wasting their time.

Video creators will have to, however, meet a certain criterion to be eligible to earn Facebook revenue from in-stream ads in their videos, such as having a certain number of followers and active page videos.

How will a video be eligible for in-stream ads?

A published Facebook video will have to be eligible for in-stream ads to be incorporated in it for the potential to make earnings. A video creator’s video will need to be at least one minute long to qualify.

Should a video be over three minutes, creators will have to set up their content to have a natural break at the one-minute mark. In as much as in-stream monetization supports content less than three minutes in length, the requirements for publishing three-minute-long videos will need to be met for ads.

What are the requirements for video-on-demand?

To be eligible for in-stream ads for video-on-demand, a video will have to have gained 600 000 total viewed minutes in the last 60 days. This includes on-demand, live and previously live videos. It is not inclusive of minutes viewed from cross posted, boosted or paid watch time.

The page will need to have at least five active videos on it, and they can be on demand, or previously live but not active cross posted content. Live videos will need to be viewed 60 000 times of 600 000 total minutes, viewed in the last 60 days.

What are additional eligibility requirements?

To qualify for in-stream ad revenue, only Facebook pages will be eligible. As a video creator, you will need to be 18 years and older and publish your videos from a page and not a profile.

Another requirement will be to meet the Facebook Partner Monetization Policies, as this will also help you to stay eligible for in-stream ads.

Meeting the on-demand and live video requirements will help Facebook determine how you can successfully monetize in-stream ads. You will need to meet both the eligibility requirements for on demand and live video in 60 days.


The creation and publishing of video content has become a monetization tool that has been taken on by different social media platforms to entice their users to create more content in the hopes of making money from it through growing large followings, encouraging more users to join these platforms.

Facebook has implemented their in-stream ads program, whereby it will offer up a percentage of their revenues generated from advertising to video creators. These are video creators who are eligible to have in-stream ads included in their videos for viewers to watch, and in the process helping Facebook make ad profit to pay you.