Snapchat allows advertisers to advertise on the platform through the Snapchat Ads program, which has several formats and a managing tool for business accounts.
Snapchat is a platform where users can share photo and video content in engaging ways, offering users an immersive experience. This is why the platform has become so popular over the years.
Snapchat also offers users with business accounts the opportunity to embrace this engaging and immersive content to advertise their products or services.
Engagement on Snapchat
Snapchat, as a social networking site aimed at a younger age demographic, has only grown in popularity and market-share over the years.
This platform has over 332 million daily active users, which is an attractive prospect to many advertisers. Snapchat is well-known for being one of the most engaging social media platforms.
The highly visual nature of content on the platform, ranging from photos to videos, as well as the interactive aspects of the wide range of filters and lenses available means that audiences on the platform tend to have a much more immersive experience when they are scrolling through messages from friends, businesses, and other profiles on this application.
Does Snapchat allow advertising?
Snapchat does allow advertisements by business accounts on users’ platforms through the Snapchat Ads program.
After the company who owns Snapchat, Snap Inc., went public in 2017, a self-service style advertising service was launched to help meet stakeholders’ new revenue expectations.
Although there was initially some uncertainty about the stability and effectiveness of the social media site as an advertising site, advertisers, especially those with younger target audiences, have since embraced the platform as an effective way to reach and engage this audience.
Advertising on Snapchat Ads start from just $5 a month and the program is available to all businesses, whether they are small, medium, or large.
To advertise on Snapchat, you will need a business account. Thereafter, it is important to understand why advertisers need to use Snapchat Ads as an advertising platform to begin with.
It is also important to know which advertising formats and creation options are available in the Snapchat Ads program.
Why use Snapchat Ads?
Even though Snapchat is a popular and engaging platform, what really sets this social networking site apart from others, like Facebook, Instagram, and TikTok, is its popularity amongst millennial and Gen Z audiences. This draws advertisers who want to appeal to these younger audiences to the platform.
This platform also encourages advertisers to create visually striking and out-of-box content for this platform, so as to fully immerse the younger audience.
Some of the most popular reasons to use Snapchat as an advertising platform include:
To reach an engaged audience
|Advertising on Snapchat allows you to reach the Snapchat generation, who have a combined estimated $4.4 trillion in spending power.
To make an impact on audiences
|Snapchat advertisements are shown in full screen and as part of the regular content on the platform for a highly engaging and immersive viewing experience.
To bring about results
|Snapchat advertisements can be customised to suit your business’s budget and goals.
Which ad formats does Snapchat offer?
One of the main aspects that make Snapchat advertisements so immersive is the seamless integration of advertisements with the regular content that users would see on the application.
This is largely due to the various advertising formats available to advertisers who want to advertise on the platform. These formats are:
- Single image or single video advertisements
- AR lenses
- Dynamic advertisements
How to create advertisements on Snapchat
Once you have chosen the format of your advertisements, you can control advertising campaigns on Snapchat with the Snapchat Ads Manager.
This tool allows you to manage all aspects of Snapchat advertisements, such as creating the advertising campaign, launching the campaign, and monitoring and adjusting these campaigns as you go.
There are two ways to go about creating advertisements for the Snapchat platform, which are:
|Allows you to generate advertising quickly when you need it.
|Allows you to create more detailed and complex advertising content when you want to reach specific goals.
Snapchat has only grown in popularity amongst young audiences over the years. This popularity has attracted advertisers who want to reach and engage this younger audience to be able to advertise on the platform.
As a result, Snapchat offers several advertising formats and ways to create advertisements, which advertisers can use to reach audiences through their advertisements on the platform.