Does TikTok pay content creators?

TikTok does pay creators who fulfil certain requirements and produce engaging content on the platform, although creators can also earn money from live broadcasts and other avenues.

Overview

TikTok is a video-sharing platform where creators, brands, and influencers can create and share content with their followers and the larger TikTok audience.

To keep people loyal to the platform, TikTok does pay popular creators when they meet certain requirements.

About TikTok

TikTok was initially launched in 2017 by its parent company, ByteDance and has quickly become one of the most popular video-sharing platforms amongst audiences between the ages of 16 and 24 years old.

Content on TikTok is mostly short-form videos posted by users doing trending dances, lip syncing to popular songs, or trying to entertain their followers in some way. There is also a Live streaming feature available to some creators.

The platform is quite popular among brands that promote their products and services through content and paid advertisements and influencers, who have managed to garner a large following on TikTok and who are referred to as “TikTokers.”

Does TikTok pay content creators?

TikTok works differently to other platforms such as YouTube, in that it does not pay creators a portion of the advertising revenue from advertisements on the platform.

However, the popularity of the platform and the influence that popular TikTokers have amongst their audiences means that TikTok had to figure out a way to keep users loyal to the platform.

That is why TikTok has created ways to pay creators who have large followings on the platform as a way of giving back for the contribution these creators have made by creating content that is entertaining and engaging to audiences and that contributes to the success of the platform as a whole.

The most direct ways that TikTok pays creators is through the TikTok Creator Fund and “Coins” during Live streams, but there are also other ways that creators can make money on the platform.

How does TikTok pay creators through the Creator Fund?

The TikTok Creator Fund was started in 2021 with $200 million as a means for the platform to make contributions to content creators who are popular on the platform or who create particularly engaging content.

There are a few requirements that creators need to meet before they can join the Creator Fund, including being over 18 years old, residing in either the United States, United Kingdom, France, Germany, Spain, or Italy, and having at least 10 000 followers and 100 000 views in the last 30 days.

However, there has been some controversy surrounding the TikTok Creator Fund, because TikTok has not published any clear guidelines stating how earnings are calculated through this program, only saying, vaguely, that earnings are based on number of views, the authenticity of those views, and the level of engagement.

This makes it difficult for TikTokers to determine how much they will make from the fund with their videos.

How does TikTok pay creators through live broadcasts?

Live broadcasts are another way for creators to make money directly from the TikTok platform.

Although it is technically the viewers of live broadcasts that purchase coins to send to their favourite creators and not TikTok paying the creators, creators can exchange the coins for real money on PayPal, which makes these coins the sort-of virtual currency of TikTok.

There are also requirements for creators to be able to broadcast live, which are that they need to have at least 1000 followers to have the “Live” feature.

TikTokers must then also focus on being engaging with and entertaining to their audiences on their live broadcasts if they want to earn as many “Coins” as possible.

Other ways creators can make money on TikTok

Besides these direct ways by which TikTokers can make money just by creating engaging content on the platform, there are also other ways through which creators can use their influence and leverage their following on TikTok to make money.

Some of the most popular ways for TikTokers to make money on the platform are as follows:

Tactic Description

Brand deals and influencer marketing

Creators are paid to promote a brand to their audience

Sponsors and events

Creators are paid to attend events or use products

Selling merchandise

Influencers can sell their own branded merchandise through a third-party distributor

Final thoughts

Creators, brands, and influencers can use TikTok to produce and share engaging content with their followers and audiences.

As a way of giving back to TikTokers that produce good content on the platform, TikTok pays creators through the TikTok Creator Fund.

Followers can also pay creators on TikTok with Coins during live streams and there are several other ways for creators to make money on the platform.