Dolly Parton’s Christmas On The Square has premiered on Netflix, with the streaming platform taking to social media to promote it.
Netflix took to Instagram on Sunday, 22 November 2020, to announce that Dolly Parton’s Christmas On The Square is now available for viewing on the platform. The announcement served as confirmation of the film’s release, as Netflix barely promoted it prior to its recent debut.
The film is another spin-off of the Scrooge narrative, however, this time around, the anti-hero is presented as a woman. Dolly Parton plays the character of the all-seeing “ghost” set to right the wrongs. The film was directed by acclaimed artist and executive producer of Grey’s Anatomy, Debbie Allen, which indicates the attention to detail that was paid to the production value of the film.
Since its premiere, Netflix has used its platforms to continue promoting the musical film. Moreover, it has also used more clips of the legendary singer-songwriter that is Dolly Parton in her role.