How do you post good content on Instagram?

To post good content on Instagram, you need to be creative, source good content and then post it, after which you can measure the success of the content.


Increasing audience engagement on posts is one of the ways that brands can optimise their strategy for Instagram. In order to increase engagement, brands need to source, post, and measure how well their posts are performing on the platform.

The Instagram algorithm

With the rise in popularity of social media platforms like Instagram, businesses have had to work even harder to post frequently and keep the quality of their content up to standard.

Working with the algorithm of platforms like Instagram can help your business optimise your social content to ensure that you maximise the reach and engagement of your posts.

The level of engagement in things like likes, comments, shares, views, and more on your posts is one of the most important factors that the algorithm considers when it determines where your content is posted on followers’ feeds and the explore page.

In order to reach a high level of engagement, you need to post good, high-quality content to your feed consistently.

How do you post good content on Instagram?

Posting good quality content on Instagram may seem straightforward.

However, when you take into consideration that businesses often have multiple social media channels to manage, it becomes clear that many businesses have little time and budget for designing the recommended one and a half Instagram posts a day and ensuring that these posts are of a high quality.

Fortunately, there are many ways to ensure that you are sourcing, posting, and continually improving your content on Instagram to guarantee that your audience stays engaged with your brand on the platform.

Some of the aspects involved in posting good content on Instagram are:

Aspect Elements
Sourcing good content ·    Templates

·    Stock images

·    Local artists

Posting good content ·    Varied content

·    Finding ideas

·    User-generated content

Measuring the success of content ·    Understand your audience

·    Analytics

How to source good content

To ensure that you post good content on Instagram, you need to find good building blocks for your posts. Sourcing high quality images, videos, graphics, captions, and any of the other elements increase the chances that your posts are of a high quality.

Some of the ways to source good content include:

Element Description


Finding interesting ready-to-use templates for your content can help you create posts much quicker, while the post will still look professional and align with your brand.

Stock images

Using high-quality stock images can help you create fresh content from one platform to the next, while saving you the time of taking the photos yourself.

Local artists

Partnering with local artists like designers and photographers can be mutually beneficial, as it gives both parties exposure to the others’ audiences and can give you high-quality, unique content.

Posting good content

Although there are many tips and tricks about how to post, when to post, what to post and more, there are a few basic principles that can guide you in always posting good content on Instagram.

Some of these principles are:

Element Description

Varied content

In order to keep your audience interested in your content, it is important to use all the various types of posts available to you, while also taking care to not overwhelm your followers with too much of the same kind of posts.

Finding ideas

Ideas for good content can come from other accounts that you follow, what competitors are doing, what your followers are requesting, or a Google search for ideas.

User-generated content

Encouraging your followers to repost your stories or share their own stories about your business for the chance to win a prize can help you increase engagement and the authenticity of your brand.

Measuring the success of content

In order to ensure that your content is continually improving and becoming more relevant to your audience, you should measure the success of your past posts.

Creating good content means your content will appeal to your audience. This is why it is important that you understand why they have interacted with your posts in the past, when they are active, and why they followed you in the first place.

Analytics programs can help you measure different demographics and performance factors for your posts, so that you can recreate well-performing posts in the future.

Final thoughts

The Instagram algorithm rewards good posts with high engagement levels. Sourcing and posting good content and then continually improving this content can help brands increase their audience engagement levels and optimise their overall Instagram performance.