How do you trigger the TikTok algorithm?

There are different approaches you can use to trigger the TikTok algorithm to increase your reach, including the beginning of videos, trending elements, and interactions on the platform.

Overview

TikTok is a video-sharing platform that is seamless and relies on its algorithm to present users with highly engaging content.

In order to trigger this algorithm, there are a few approaches you can take to creating and posting content that will increase your reach on the platform.

What is TikTok and how does it work?

TikTok is a video-sharing social media application that allows users of all kinds, whether they are individuals, groups, or businesses, to film, edit, and post short-form video content and entertain their followers.

TikTok is a highly engaging platform that focuses on the visual and audio aspects of content. TikTok also displays both organic and sponsored content in full-screen size, to make the experience of viewing content on the platform seamless and immersive.

The page that viewers land on when they first open the application can be toggled between the “Following” and “For You” pages, which means that users have easy access to content of all kinds and can easily view and follow new accounts if they enjoy the content they see.

How do you trigger the TikTok algorithm?

The TikTok algorithm factors in a few elements, such as user activity, subject matter, location, language, and feedback, when it determines what content to show to which users.

For content creators, this can make it quite complicated to determine what they need to do to reach as many users or elicit as much engagement on the platform as possible.

Fortunately, there are a few ways you can trigger the TikTok algorithm to increase the reach of your content. Some of these approaches are:

  • Focus on the beginning of your content
  • Use trending elements in your videos
  • Stay active on the platform

How to focus on the beginning of your content

There is a myriad of content available on the TikTok platform and users can often spend hours scrolling through the seamless interface.

This is why it is important for you to ensure that the beginning of the video-content you post grabs the attention of these users before they scroll past it to the next video in their feed.

Statistics show that you need to grab the attention of viewers within the first 3 seconds of your video, so it is best to create content that draws viewers immediately.

The algorithm rewards your videos if your content is watched all the way to the end, which means that once you have captured the attention of users on the platform, you need to make sure you keep it for the remainder of the video.

How to use trending elements in your videos

Using trending elements in your videos can help increase your reach on the platform.

The searchability and likeability of trending elements may only last a limited period of time, so it is best to capitalise on these elements as soon as you notice something is trending.

Some of the trending elements to keep an eye out for on TikTok include:

Element Description

Trending hashtags

There are often popular hashtags that users on the platform search for. These can help you gain more views from searches.

Trending music and sounds

TikTok will show users videos that are similar to videos they have liked before; you can capitalise on this by using a popular sound.

Trending challenges

Participating in a popular challenge usually requires the use of a popular sound, hashtag, or even effect.

How to stay active on the platform

TikTok, at its core, is a social networking site and as a result, the algorithm of the platform rewards users who are active and engage with other users on the platform.

You can even engage with other, similar content creators by “duet-ing” or “stitch-ing” with their popular videos to increase your reach. The TikTok algorithm does not take the performance of your old videos into account.

This means that keeping your older videos up is a good idea to increase user trust in your profile, but also to ensure that if you have old content that becomes relevant again or is still shared in certain groups, you can reap the benefits of this for as long as possible.

Final thoughts

TikTok is designed to push content to users that they will find engaging and to keep them on the platform.

To trigger this algorithm, you must focus on the beginning of your videos, use trending elements, and stay active on the platform.