How much do ads on TikTok cost?

How much can brands anticipate paying for running ads on TikTok, what are the different ad formats and ways of advertising and how does TikTok rank its ads?


One of the great advantages of social media is not only that it is a space for self-expression, creativity and the posting of selfies and good times, it also plays a huge role in the advertising space, with many businesses, brands and individuals using it for advertising.

TikTok and many others offer up their platforms as spaces for people to run ads and attract different markets and consumers. Advertising on these platforms can help attract the right amount of people, considering how many users are on these platforms. So, how much would advertising on TikTok actually cost?

TikTok advertising costs

Putting out ads on social media platforms is not something that comes easy, for instance, advertising on TikTok and all other platforms comes at a cost to you, which makes sense because in order to make money, sometimes you need to use money.

Advertising on TikTok is said to be a bit on the pricey side, and this is because TikTok has more of a premium cost than most other platforms.

In general, the cost differs depending on the type of ad you want to promote on TkTok, and this is why it is also important to note that some costs might be too high for smaller or solopreneur businesses.

How much do ads on TikTok cost?

As mentioned above, price ranges for ads on TikTok will differ depending on the type of ad format you are looking to promote.

The exact figures of each ad format are not known, as TikTok has not made any figures public.

The platform offers advertisers five different ad formats for them to choose from, with each one working differently. They are namely In-Feed Ads, Branded Takeover, TopView, Branded Hashtag Challenge and Branded Effects.

Reports estimate that TikTok ads start at $10 per cost per mile, and that the cost of advertising can range between $50 000 to $120 000, depending on the ad format and the duration.

In-Feed ads can be created on your own budget whereby you would need an estimated minimum campaign budget of $500 to get started. The minimum ad group budget is around $50.

That being said, there are also other factors that influence TikTok ad costs.

What are factors that influence the cost of TikTok ads?

With the type of ad format being one of the determining factors of the cost of a TikTok ad, other considerations also come into play and they include things such as the ads objectives, which are made up of traffic generated, conversions or app installs.

The bidding method and amount and the industry the ad falls under are also factors.

While audiences are also an important factor to consider when it comes to the cost of an ad, for instance, Tiktok has to consider the gender, location, age, language, interests, and connection types.

How TikTok ranks ads on the platform

TikTok tends to rank ads in a specific way, and the main factors that the platform uses include relevance, the ad quality and the bidding.

Bidding is important, but high quality and relevant ads are given more priority on the platform since they are more likely to get more attention and engagement, all while making the platform more money.

Ad buyers have also noted that TikTok considers engagement factors such as shares, comments and likes. TikTok is also said to possibly consider the watch time and watch loops in an ad ranking.

What are some types of advertising and marketing on TikTok?

There are certain strategies advertisers can use to advertise on TikTok.

The main one would be through TikTok’s paid advertising program, while others include partnering with other influencers which is one of the most cost-effective ways of advertising through influencer marketing and generating brand awareness.

Sharing your TikTok content on other channels helps to expand your reach and increase your brand’s visibility.

Creating a TikTok challenge is one of the most popular ways of making your brand go viral. This is a way of creating brand awareness.


Social media platforms have so much more to offer than just watching and seeing people do their own thing. It has become a space for businesses and brands to take advantage of in order to raise awareness and generate attention through the use of ads on social media channels.

TikTok is one of the best platforms that brands can use to advertise themselves, and there are so many ways of doing this. It is important to note, however, that advertising on TikTok will come at a price but should be worth it given what it can do for brands.