Getting the most views on TikTok through the strategic use of hashtags requires a combination of the most popular hashtags, niche hashtags, and your own hashtags.
- What is a hashtag on TikTok?
- How to get more views on TikTok hashtags
- Final thoughts
Hashtags are a tool on TikTok that helps users to find specific content on the platform. They can also increase your views on TikTok, since using hashtags can strategically direct users to your content.
What is a hashtag on TikTok?
The hashtags in the captions of videos on TikTok are similar to hashtags on other social media platforms. These tags help users categorise their content on the platform by creating tags that are relevant to the content of the video.
They also help other users on the platform find specific content by searching for their hashtags in the search bar. However, using strategic hashtags in your content can help increase your overall reach on the platform.
Although it is important to use hashtags that are relevant to your content, using popular, trending, or any other strategic hashtags in the captions of your content can be an effective way to ensure that more people see your content when they are searching for content.
Some of the most effective strategies to ensure that you get more views on the hashtags that you use in your content are:
- Finding the best hashtags for your content
- Creating your own hashtag
- Combine trending and niche hashtags
TikTok allows you to use up to 100 characters in your captions on content, which means that you can combine these strategies to optimise your hashtag usage on the platform.
There are several ways to go about finding the best and most effective hashtags for your type of content, but it is important that you establish this first so that you can ensure your hashtags are a good combination of factors that your target audience is searching for and an accurate description of your content.
Some of the best ways to find these hashtags are as follows:
Analyse your competitors’ hashtag usage
|It can be helpful to see which hashtags are repeating in posts from your competitors that also get a lot of views.
Analyse your audience’s hashtag usage
|Looking at which hashtags your audience uses in their own content can give you ideas of what they might be searching for or interested in on the platform. Repeating these hashtags in your own content can help you get more views.
|Follow other creators that are part of the same content niche as you are and try to determine if they repeat the same hashtags in their content that gets a lot of views.
Creating a custom, branded hashtag for your content can help improve brand recognition on the platform, which may lead to more followers and views for your account overall.
Sponsoring a challenge involving your own hashtag can also increase the amount of people that use the hashtag and can lead to the creation of more user-generated content.
Some of the most important aspects to remember when you are creating your own hashtag include:
|Ensure that the hashtag aligns with your brand image and content to ensure that users can associate it with your brand.
|Make sure that your hashtag is easy to recall in case users want to use it or search for it.
|Ensure that the hashtag is easy to spell and does not include special characters so that it is easy to search for and replicate.
There are advantages to using popular, trending hashtags and less popular niche hashtags.
Popular hashtags are searched for by many people and can increase the reach of your content, enabling it to be viewed by a lot of users on their feeds, but there is also a bigger chance that your content can get lost between all of the other content that has that hashtag.
On the other hand, niche hashtags may not be searched for as often, but they can make your content stand out and be viewed by the right people, your target audience.
This is why it is best to combine both niche and popular hashtags in the captions of your content.
Hashtags on TikTok work the same as they do on many other social media sites.
Using these hashtags strategically in your content, by finding the best ones, creating your own, and combining popular and niche hashtags, you can increase the views that your content gets on the platform.