B The Label is owned by Becca Kufrin

Becca Kufrin began her career as a publicist before embarking on a journey to find love on season 22 of ABC’s The Bachelor in 2018. Later that year, she was given the role of The Bachelorette for season 14 of the dating show, which gained her major popularity in mainstream media.

She officially launched her clothing brand, B The Label, in August 2019, which sports a variety of casual dresses, shirts and homeware.

The product range is available for purchase on the official B The Label website, with a number of new items being showcased on the brand’s official Instagram page.

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