What is a good engagement rate on Instagram?

What is a good engagement rating on Instagram and how can influencers and others achieve this through engaging with audiences, boosting posts and writing strong captions?


Becoming successful on social media platforms is what mostly drives people to join social media and in order to make a name for themselves.

Many platforms such as Instagram will have users who fall under the influencer status, which typically means that those users have made a huge impact on the platform.

In order to be dubbed an Instagram influencer, one needs to have a huge influence on the Instagram community as a whole and not just their followers.

This is where user engagement comes into play, and this is determined by the amount of interaction on someone’s profile.

Good engagement on Instagram

As much as the success of a social media influencer will be driven by the number of followers they have, what all platforms actually look at the most is the rate of engagement an influencer is able to drive.

The more your followers and other people engage with your content, the better of an influencer you are deemed to be by the social media platform, and this is also especially true of Instagram and its influencers.

Instagram will look to see how an Instagram influencer is able to keep users engaged and at what rate.

What is a good engagement rate on Instagram?

Engagement is not just about having a few people commenting and liking your posts, it is about how frequently this and other factors occur.

The rate of user engagement on Instagram is what can be the determining factor of how successful an influencer is.

If you are able to compete with and surpass the rate at which Instagram expects you to have users engaged, you can easily become the best Instagram influencers on the platform.

A good Instagram engagement rate is said to fall between the 1 to 5 percent ranking.

To reach this percentage of engagement on your Instagram account, the Instagram community needs to be engaging on your Instagram photos, your videos, posts and any other type of posts you are putting up.

However, you need to note that some posts will have a greater effect than others, and there are some tips to improve engagement.

Increasing engagement through strong captions

One of the first things people will look at when they come across a post on their Instagram feed is the post along with the caption. Sometimes the caption can be what catches the attention of a follower while scrolling.

The strongest and most interesting captions can attract some engagement on the post. Captions can be up to 2 200 characters in length, and you are able to use up to 30 hashtags to accompany the caption.

Writing longer captions will need them to be compelling, while shorter ones need to be catchy for attention.

How engaging with audiences increases engagement

Now the whole point of increasing engagement is not for your audience to be engaging with themselves all the time, they will need to hear back from you as the influencer.

What is engagement if you are not going to respond to comments and questions that your audience might have.

Responding to them gives them a sense of acknowledgement and assures them that they are heard, and that you hear them as your followers.

The more you are engaging with your audience, the more they will trust you and keep engaging, gaining you more audience engagement.

Boosting your posts for more user engagement

Other than just your followers, engagement can be achieved even outside of your audience and this can be done by boosting your posts or through Instagram ads.

This is going to help you to reach the greater Instagram community, and even those that do not follow you, which can be even better to accelerate your engagement rates.

Instagram has over 900 million users and boosting your posts or advertising them can mean more people coming across your post and more outside engagement being possible. The more your reach is expanded, the higher your engagement.

Final thoughts

One of the most important ways of becoming a big deal on social media platforms is to have an audience that is completely engaged in your content.

For most influencers on platforms, their user engagement is what has shot them to social media Influencer status which is recognised.

To achieve such status on Instagram, your audience engagement is going to be as important as the number of followers you have.

Achieving an engagement rate of between 1 to 5 percent will be considered as good to more than good and knowing how to increase your engagement ratings will improve your influencer status.