What is the worst day to post on TikTok?

It can be detrimental to your growth on TikTok to post at times when users are most inactive on the platform or when your target audience is inactive.

Overview

If you are a business account on TikTok, it is important to grow your account in order to increase your reach amongst other users.

However, if you want to maximise the engagement with your content, then you should avoid posting on what is deemed the worst days to post on the platform.

Growing your account on TikTok

TikTok, as a social media platform, has been steadily growing in popularity and has become one of the most effective means for businesses to communicate and interact with their millennial and Gen Z audiences, since the most active age demographic on the platform is users between 18 and 29 years old.

If you have a business and you want to grow your presence on TikTok, it is important to reach users that will be interested in your brand and your content on the platform.

Optimising your posting strategies can increase your reach on the platform, which, subsequently, increases brand awareness, boosts sales, and fosters relationships with your target audience.

What is the worst day to post on TikTok?

In the same way that posting the right content at the right time – so that the right people will see and interact with your brand to grow your account on TikTok – posting at the wrong time can adversely be a waste of money and effort and will not improve your reach or boost your engagement and interaction with your target audience.

Although there is no one outright worst day, Tuesdays can be considered an ineffective day to post content if you are posting after 9:00 (EST). Some influencers have also confirmed that posting on Mondays and Wednesdays is less effective than posting on other days of the week.

When you post on the less effective days on TikTok, this may have a negative impact on your account, which is why it is also important to experiment with your posting times and consider your specific target audience.

Why do posting times matter?

Although TikTok does not place time stamps on content and does not present content to users chronologically, the time that you post your content is still important and can have a significant effect on your account.

The TikTok platform gives users two sources of content to view, the first is the “Following” page, which features content from the accounts that a user is following, and the “For You” page, which displays content that the algorithm suggests for that specific user based on their past recorded behaviour on the platform.

This means that posting at times when the most users that fall into your target audience are active will increase the chances that they actually see your content and engage with it.

Posting at the worst or ineffective times decreases the likelihood of your target audience seeing your content, which may, in turn, cause you to reach less accounts and have less interaction and engagement from your audience, even if your content is relevant and interesting.

The worst times to post on TikTok

In addition to the worst days to post on TikTok, there are also general worst times (of the day) to post. These times may not accurately apply to your audience, but it is best to avoid them when you are starting out on the platform.

Some of the worst times to post on TikTok are:

Day of the week Worst time of the day (in EST) to post
Any day in the week 17:00, 18:00 and 21:00
Sunday to Wednesday 10:00 to 15:00
Friday to Monday 00:00 to 4:00
Tuesday After 9:00

Experimenting with posting times

The global times for when most users on TikTok are inactive may not be accurate for your specific audience, either because of where your audience is located or when they are most active on the platform.

The best thing to do to find specific times that are the worst for you to post, is to experiment with posting at different times every day and to input the results from these experiments into a spreadsheet.

After you have collected data for a while, you will start noticing patterns for when your content does and does not perform as well.

Final thoughts

In order to grow your account on TikTok, you will need to post your content at the right time to reach the right people, namely, your target audience.

This also means that you will need to avoid posting on the worst days and worst times of every day and experiment with which times are ideal for your content and audience.