What to do before opening an Etsy shop

What a potential Etsy shop owner needs to do before opening their store, and how you can perfect your product, investigate your competition, and take product photos.


Starting a new business venture is going to require careful thought about what your business will be about, as well as all the things you need to do before opening your business. This is also the case when it comes to an Etsy business.

Before starting an Etsy shop, there are certain things you should do to get you set in the right direction for selling on Etsy. Knowing what to do before opening your Etsy store will help you start your journey smoothly and build your brand effectively to make sales.

Before opening an Etsy shop

Starting a business is not an easy job. It requires strategic planning and thought for building towards launching your business.

Online businesses are no different to physical ones, as they also require that you plan and think through what you want your business to look like and how you want to run it successfully.

There will be certain business-related factors to consider and things to do before you can open an Etsy shop such as, making your brand known, creating your payment channels, and paying attention to your products and how you market them.

What to do before opening an Etsy shop

So, you have a business idea and are looking to start selling your products on an online marketplace such as Etsy. You cannot simply jump into opening an Etsy shop before considering all that you need to know about what to do to open your shop.

Consider the following: deciding on your preferred niche and how it is performing on Etsy, and your branding and finding a look and feel for it.

Doing your own research about Google trends to see if your products are trending can help you understand how to adapt your shop to possibly make your products trend too.

Also, test your products by offering samples to family and friends to get a feel for your product and ask them for valid feedback. Lastly, open a business bank account for your Etsy store.

Perfecting your product before opening your Etsy shop

Since your products are going to be the driving force of your Etsy shop, you will need to ensure that they best represent your brand.

You have to perfect your product as much as possible and determine where you will be getting your product supplies and materials, the total costs of making one item, and the time it takes to make it.

Additionally, you also need to know what type of varieties you can offer for it, information on the product that the buyer needs to know, as well as how it will be shipped to your buyers.

Looking into your competition and pricing

One factor you cannot take lightly is the fact that your store will have competition, so you need to know who they are and how they are performing on Etsy.

You will need to browse and look at shops selling the same products as you to pick up on patterns other sellers have adopted.

Try to see if you can also take on these trends or do them better, and make yourself stand out from the rest of them, which will, hopefully, increase your product sales.

Taking high quality product photos before opening your shop

When people visit your online shop, the first thing they will see is your product photos and this is why it is critical for them to be as appealing as possible.

The more attractive your photos are, the more they will entice buyers to want to buy your photos. You need to take good photos of your products and they need to be clear and of the best-looking quality.

Most people will DIY their product photography using their smartphones, while others prefer to get a professional photographer.

Final thoughts

Before opening your online business there is going to be so much to think about, and you will need to do proper planning before you can start selling your products.

There are certain factors that you need to pay attention to when it comes to building your brand to sell your products.

Important things to consider will include deciding your niche and understanding it; paying attention to your branding and what you want your shop to look like; doing your own research into other Etsy shops to observe your competition; and seeing how you can adapt to their performance, or potentially do better.