When are Facebook users most active?

There are different times of the day when users on Facebook are most active on the platform and your target audience may also be active at different times.

Overview

There are many benefits for brands who manage to build strong online presences on social media platforms. One of the best ways to do this is to analyse when users on platforms like Facebook are most active, so that you can capitalise on this activity.

The importance of communicating as a business on social media

It is particularly important for businesses in 2022 to communicate with their target audiences in the digital space. With more people working and socialising on digital platforms, it is important that brands meet their audiences in the spaces that they spend most of their time.

Having a strong social media presence not only drives traffic to your website, increases brand awareness, generates mailing list candidates, increases your online sales and reach, and helps you with customer support, but it also means that your business stays top of mind for consumers, since they constantly see your branding on their social media sites and platforms.

When are Facebook users most active?

In order to maximise your return on social media content on sites like Facebook, it is important to know when users are generally most active on these sites.

This will help you plan your business’s social media strategy accordingly, so that you can reach the optimal number of people in your target audience with both your organic and paid content when users are most active.

On Facebook, users tend to be more active in the morning hours, such as 6:00, 8:00, and 9:00. Then there is usually a peak in activity around noon, when everyone breaks for lunch during the work day. Thereafter, activity picks up from 15:00 to midnight when most people go to bed.

However, though these may be the most common active times for users on Facebook, there are still specific times that are good and bad to post on the platform and these times can often be highly individual to your business, and are determined by your Facebook Insights.

When are the best and worst times to post on Facebook?

Even at times when users are most active, since 70 percent of Facebook users visit the platform daily and nearly half of the active users say that they visit the sites multiple times a day, averaging out to 33 minutes of time spent by users on the platform daily, it can be difficult to determine when the best and worst times are to post.

Some of the most notable times for posting are:

Time in the day Day of the week Notable information
11:00 and 13:00 Wednesday The best times to post
Any time Wednesday The best day to post in general
9:00 to 15:00 Monday to Friday The most consistent engagement from audiences
Any time Sunday This is the worst day to post in general, with the lowest engagement
Before 7:00 and after 17:00 Every day The lowest engagement from audiences

Considering your audience

When you are considering when users are most active on the Facebook platform, general, global times may not be accurately applicable to your specific audience.

Different people may be active on Facebook at different times, because of their lifestyles, the devices they use, where they live, and many other reasons.

This means that you should consider various factors about your specific audience if you want to establish when your target audience is most active on the platform, like the industry that you operate in and the demographic information of your audience.

Using Facebook Insights to know when your audience is most active

One of the best ways to find answers to the above considerations is to use Facebook Insights to get information about how your audience engages and interacts with your content on the platform at different times of the day.

You can access these insights by clicking on the “Posts” option in the menu on the left-hand side of your screen. Spikes in data showing when your fans are active and which posts did well or had a lot of engagement can be an indication that your audience is more active during those times.

Final thoughts

Building a brand’s following and reach on social media can help you achieve various business goals.

Knowing when users on platforms like Facebook are most active, and when your specific target audience is most active can help you to post content when your audience will likely see it and engage with the content.