Which is better: Etsy or Shopify?

Weighing in on which platform is the best for selling goods and services online between Etsy and Shopify, and how you can compare the two on major factors.


Should you be thinking of starting an online store, finding the right online platform to open one can be useful and beneficial for your store. Fortunately, there are a few platforms that have been around for a long time and are known as being some of the best around.

Shopify and Etsy are both e-commerce platforms where people take to selling different types of goods and services.

Should you be thinking of selling online, choosing between the two can help you to find the best fit for your store while comparing them to find which is the best one.

Etsy versus Shopify

Just as you would compare prices of stores for items you like, finding the best fit for your online store is also beneficial in terms of which online platform you should choose as a home for your business.

Etsy and Shopify will both have different features that may or may not work for certain retailers.

Each platform will differ and have diverse elements to it and knowing how to compare them to choose the best one for you can make a difference. This is because your store will represent a certain brand, and the platform you choose needs to fit.

Which is better: Etsy or Shopify?

Many business owners looking to go digital with their businesses might be wondering which is the best platform for them to place their online store between Shopify and Etsy.

It is important to look into what each one will have to offer you as well as how it will fit to best represent your brand.

One platform might not work for a certain type of store, but it can still help to find out which one is the best.

Some of the differences to look out for include the major features each platform has to offer, how their pricing options range as well as what other business owners seem to think when comparing the two.

Hearing from people who are already experienced in running online stores or have the expertise to recommend the best can be useful.

What are some major features of Etsy and Shopify?

Shopify is considered as one of the most powerful e-commerce platforms for small business owners.

Shopify comes with a vigorous customer relationship management and marketing tools such as built-in Search Engine Optimization tips and linking to your social media accounts.

Etsy, on the other hand, is its own platform that aggregates sellers onto the site. It is a platform for business owners who are more into creating one of a kind, original items.

Etsy is a better space for owners who are looking to make more money selling on the side.

How do pricing structures stand?

Business owners looking to opt for using Shopify can expect it to run on a monthly subscription model.

As a platform, it has three main account tiers: Basic Shopify, Shopify and Advanced Shopify, each at a different monthly price online credit sale as well as other payment processors.

Etsy has a standard plan that is free as well as a Plus plan for $10 a month and a Premium plan.

Whichever plan owners choose, they will need to pay listing fees to list their items on the store, transaction fees per transaction and 3 percent payment processing fees.

What do business owners have to say about these platforms? 

Considering the opinions and insights of other small business owners can help aspiring online business owners to choose the right platform for their business.

CEO of CardSwitcher, Stephen Hart, has noted that choosing the right platform can be determined by the type of products, and if the platform will attract the right customer base.

Founder and CEO of All Girl Shave Club, Jessica Principe, believes that brand matters the most, recommending Shopify for its important metrics that are easily accessible to help owners keep their businesses moving at rapid paces.


Running an online store will require choosing the best platform for your business to call home. This can be influenced by some very important factors such as what a platform has to offer, how the pricing options range as well as comparing what other business owners have to say.

When it comes to Etsy and Shopify, Shopify seems to be a better option and highly recommended by small business owners in terms of it being able to best represent a brand and help it maximise on its growth, as well as its capabilities of driving traffic and diversifying channels.