Who owns Yahoo Mail?

Yahoo and its properties, including Yahoo Mail, have been acquired by Apollo Global Management, which will be operating and growing the business henceforth forward.

Overview

Yahoo Mail is one of the original online mail services. The company has been sold and acquired by a few different companies over the years.

A new acquisition in 2021 makes Apollo Global Management the new owners of the Yahoo brand, which includes Yahoo Mail.

What is Yahoo Mail?

Yahoo Mail and its parent-company, Yahoo, have a complicated history, but at its core, Yahoo Mail aims to provide users with a highly customer-centred platform through which they can send and receive email communication.

The new Yahoo Mail platform offers its users the chance to customise their view of their inbox, organise their inbox, shop right out of their inbox, and several customisation features such as unsubscribing features, different themes, assistive technologies, and allowing multiple inboxes all on one platform.

This innovation and technology is likely due to the fact that Yahoo Mail was one of the first mail services launched on the internet and continues to be a well-known platform to this day.

Who owns Yahoo Mail?

Since Yahoo was launched in 1994, it has been one of the pioneering forces amongst internet service providers on the market. The mail service, Yahoo Mail was launched in 1998, along with other services such as shopping services, classifieds, games, weather, maps, celebrity chats, and many more.

When hard times started for many of the technology and internet-experience driven companies in the early 2000s, Yahoo was one of the few companies that survived and kept going.

However, missed opportunities in terms of acquiring other companies like Google, eBay, and YouTube as well as failure to switch over to new forms of advertising quickly enough on their part, meant that Yahoo soon started to struggle.

In July 2016, Verizon acquired Yahoo and its search, mail, content, and ad-tech businesses. This acquisition was short-lived, as not long afterwards, Verizon sold Yahoo and AOL to Apollo Global Management, in May 2021.

The Apollo Global Management Group will run these brands and their properties, including Yahoo Mail, as independent businesses under the Apollo group and, likely, under the Yahoo name. Verizon retains a mere 10 percent share of the new company.

Who is the Apollo Global Management Group?

Apollo is a business that manages alternative asset holdings. The assets that Apollo specialises in usually consist of investments in the Yield, Hybrid, and Equity markets.

The company was established in 1990 and now has over 2000 employees working in their offices across the world. The company has grown due to its focus on high-return investments and smart acquisitions over the years since its establishment.

Yahoo, which includes Yahoo Mail, is just one of the companies that Apollo has acquired in recent years. The other notable acquisition by Apollo includes that of Venator Real Estate Capital Partners and also some companies founded by Apollo, namely , Athene and Marx Aviation.

What is the plan for Yahoo now?

Apollo Global Management Group’s purchase of Yahoo and AOL has made waves across the telecommunications and other tech-driven industries, as Apollo bought these companies from Verizon for only $5 billion.

Although this seems like a lot of money at first glance, when you consider that Verizon originally purchased Yahoo in 2016 for $4.5 billion and AOL in 2015 for $4.4 billion, the decrease in value is starkly more apparent.

These two properties were also combined into one group named Oath, which is likely the reason why they were sold as a package.

Although the exact strategy for these brands after their acquisition is unclear, Apollo has made some of its plans public.

Now that Apollo has acquired these companies, it plans to have them operated under the CEO, Guru Gowrappan, who plans to grow Yahoo as a business and a brand in terms of long-term success in the coming years with a fresh strategy.

What else was included in the deal?

This sale included some other brands that fall under the umbrellas of Yahoo and AOL. Some of the most notable of these brands include:

  • Yahoo properties including Mail, Sports, Finance, and more
  • TechCrunch
  • Yahoo Finance
  • Engadget
  • RYOT

This group of properties generates an active user-base of about 900 million people internationally. Apollo hopes these users will continue to use the platform even after the acquisition.

Final thoughts

Yahoo Mail is a highly user-centred online mailing platform that allows users to send and receive emails, but also to complete other tasks.

Yahoo and Yahoo Mail was acquired by Apollo Global Management in 2021, which will now own and operate the brand and the other brands under the AOL and Yahoo umbrella going forward.