Mike and Josh from Brothers Green realized that they wanted different things in life, after running a successful YouTube channel for five years.
Brothers Green was a Brooklyn-based brotherly cooking duo comprising Joshua and Michael Greenfield.
They formerly hosted an online cooking show, Brothers Green Eats, on YouTube, as well as a cooking and music TV show with MTV International.
On 18 June 2018, the brothers took to YouTube to announce their split.
Mike and Josh created their channel on YouTube, Brothers Green, in 2013. They started the channel because they wanted to inspire people through a new platform.
The channel was not something that was planned, it just happened as they were sharing something they are both passionate about – cooking. They created easy and inexpensive recipes for “normal” people.
They created a mini-series on YouTube for college students, containing easy meals that students would be able to make in their dormitories.
In the video, the brothers stated that they had reached a point in their lives where they wanted to go in different directions. Mike explained that their mission was the same when they started the channel, to inspire people to overcome cooking fears and get in to the kitchen.
Over the course of five years, the brothers’ mission changed. They admitted that they both had new visions of what they wanted in life, and that their channel was not what they wanted anymore.
Josh stated, “It does not make sense for me to stay stuck in something that does not feel good anymore, and I feel obligated to create a video for the fans.”
The split was not an easy decision for the brothers to make, as they spent two years trying to figure out how they were going to manage it.
It was Michael’s decision to take over and rebrand their current YouTube channel, which currently has 2.53 million subscribers.
Joshua started his own channel, You Enjoy Life, which currently has 38 600 subscribers.
Mike stated, “It was so fun to work with Josh and to have his humour and our connection in the kitchen was so special to me. But all of that is not lost, it turned us into the person we are today, and it is alright to move on from that.”